YIORGOS ELEFTHERIADES
About Yiorgos Eleftheriades
For over three decades, Yiorgos Eleftheriades has defined the intersection of intellectual sartorial artistry and sustainable innovation. From our atelier in the heart of Athens, we have cultivated a legacy that spans international fashion capitals, championing conscious luxury.
Our Journey
Since our inception, we have evolved from a visionary Greek fashion house into an internationally recognized brand. Our collections have been showcased at prestigious fashion weeks in Paris, Milan, and Barcelona, beginning with our landmark debut at Tranoï Paris in 2000.
Our creative vision has captured the attention of leading fashion international publications, including Vogue, Harper’s Bazaar, Dazed & Confused, Numéro Homme, and ELLE ,Dapper Dan mag ,Surface ,Citizen K, Grazia ,and many more.
Design Philosophy & Innovation
Each Yiorgos Eleftheriades creation embodies the perfect synthesis of architectural precision and artistic expression. Our collections span sophisticated womenswear, refined menswear, and meticulously crafted accessories. For over two decades, we’ve pioneered sustainable fashion practices, setting new standards for conscious luxury in the fashion industry.
The Flagship Experience in Athens
Our Kolonaki flagship store, located at 29 Tsakalof & Voukourestiou Str., Athens, offers a curated luxury fashion experience where architectural elements meet artistic expression.
At our boutique, clients can explore:
Sophisticated womenswear – Fluid draping, tailored silhouettes, and sustainable fabrics.
Refined menswear – Precision tailoring and avant-garde design.
Handcrafted leather bags, belts, and accessories
Artisanal knitwear
Limited-edition pieces
Bespoke services
Sustainable Luxury: Eco-Friendly & Ethical Fashion Practices
Sustainability is at the heart of Yiorgos Eleftheriades. Our commitment includes:
20+ years of eco-friendly fashion practices
-Ethical production methods
-Conscious material selection
-Zero-waste initiatives
-Local artisan partnerships
Cultural Impact & Collaborations
Our artistic vision extends beyond fashion through significant cultural and commercial collaborations. Our latest venture, Fashion Seminars “Morphes 2024/25”, in collaboration with the Athens Epidaurus Festival—Greece’s premier cultural institution for over 70 years—reflects our commitment to education and cultural development.
We have also collaborated with esteemed Greek brands, including: Callista , Ancient Greek Sandals, Blanc hat.
Additionally, we have partnered with prestigious establishments to create distinctive uniform designs, including:
GRECOTEL Hotels & Resorts
ANEMI Luxury Hotels
PLOOM Japan
GOODIES restaurants
These collaborations showcase our ability to blend corporate identity with artistic excellence while maintaining our signature architectural aesthetic.
Leadership in Greek Fashion
As the mastermind and founding member of the Greek Fashion Association (established in 2004), Yiorgos Eleftheriades has played a pivotal role in shaping Greece’s fashion landscape. In 2019, we launched the Greek Designers Walk in Athens, an innovative tourist map initiative that connects international visitors with local artisans and designers through curated routes available in central Athens hotels, showcasing the best of Greek fashion, jewelry, shoes, and interior design.”
Legacy & Future
Every piece we create is more than fashion—it is an investment in conscious luxury, designed for those who appreciate the delicate balance between tradition and innovation. Our collections transcend seasonal trends, embodying timeless elegance and sustainable craftsmanship.
Welcome to our world of intellectual sartorial design, where every stitch tells a story of artistry, sustainability, and cultural heritage