Yiorgos Eleftheriades is a Greek fashion designer who is Athens based. His singular ability has always been to construct and reveal intellectual sartorial creations. The brand’s collections have been showcased in Athens, Milan, Paris and Barcelona.
The immediacy and authenticity of the clothing execution is an integral part of the designer’s artistic intentions.
Yiorgos Eleftheriades composes graceful unrestricted silhouettes whose dynamic nature consistently maintain balance together with fluidity. The clothing shapes and environmentally conscious choice of garments participate in a game of eclectic refinement as the designer’s values remain rooted in functionality, diversity, tailoring and liberation.
As the brand’s approach to clothing design invites careful attention to balance, it equally enhances the personal identity and the character of the individual. Yiorgos Eleftheriades permits subjective examination of the image bringing attention to voluminous and geometrical shapes all the while remaining constant in the signature Eleftheriades discourse. Since the beginning of his career, Yiorgos Eleftheriades has been an innovator using natural and eco-friendly fabrics and introducing the concept of timelessness and continuity as the clothes can be convertedly worn 24/7 at any occasion emphasising a reading of active enterprise involving the wearer in both thought and feeling.
For many years, he has been cooperating with some of the most important directors and actors/actresses in Greece, creating bespoke costumes for acclaimed theater performances. His work has been featured in some of the most important international magazines such as Vogue, Harper’s Bazaar, Dazed & Confused, Numero home, Citizen K , Grazia, ELLE, Dapper Dan and many more.


1997 – Showcased first women’s RTW collection in Athens
1998 – Opened first store in Athens
1999 – Commissioned to design the uniforms for Grecotel, the biggest luxury hotel chain in Greece
1999 – Participated in the acclaimed exhibition “Nymfes” at the Maya Tsoklis gallery
1999 – Opened flagship store in Kolonaki, the heart of the luxury market in central Athens
2000 – Showcased women’s RTW collection in Tranoï, Paris
2002 – Launch of menswear collection at Showroom Romeo, Paris
2004 – Launch of Women’s shoes, bags and accessories collections
2004 – Co-founded the Hellenic Fashion Designers Association
2005 – The HFDA launched the inaugural Athens Fashion Week
2006 – Opened concept shop YEShop In House in Central Athens, designed by dArch Studio, it was featured in Powershop 2: New Retail Design as one of the best stores in the world
– Launch of Collage Social by YE, a diffusion line in collaboration with Shop and Trade, the biggest fashion distribution company in Greece
– Participated in Lacoste Project at Benaki Museum, Athens
2007 – Debuted his womenswear and menswear collection at the inaugural 080 Barcelona Fashion Week
-Participated in “RRRIPP!! Paper Fashion”, an exhibition that was featured in the Barbican and Design Museum in London, Mode Museum in Antwerp, Mudam in Luxembourg, Germany, Australia and many more cities.
2008 – Launch of Men’s shoes, bags and accessories collections
2010 – Participated in “Beyond Dress Codes”, an exhibition that was presented in Athens, Cyprus and Paris.
2011 – Re-opening of the brand’s flagship store in Kolonaki, Athens
2013 – Designed the costumes for “History Zero”, a 3-part film project by artist Stefanos Tsivopoulos for the 55th Venice Art Biennalle
– Designed the uniforms for the worldwide stores of beauty brand Apivita
2014 – Launch of his official E-Shop
2015 – Launch of YESYMPHONY – diffusion line for women by YE