MODERNITY REINVENT – SS22

Developing signatures of constant innovation and celebrating thirty years of design presence, Yiorgos Eleftheriades SS22 collection introduces collaborations with prominent artists (Pantelis Vitaliotis- Magneto silk prints) and designers (Ancient Greek Sandals, BLANC Athens) creating a free play with rebellious femininity. Yiorgos Eleftheriades is a creator who always champions fashion aspects whose references lie in contradictions between the visually sumptuous and the empowering cool.

In the SS22 collection the combination of cotton, silk and linen designs seduce the wearer with an ineffable sense of sensuality drawing upon masculine elements suggestive of multidimensional forms and extraordinary combinations. The sartorial plot of the collection is defined through the indivisible connectivity established between the feminine and fluid components, elements prevailed in the thematics of the Yiorgos Eleftheriades equation throughout the brand’s thirty year journey.

The broad spectrum of the SS22 collection is complemented by diverse textile choices to further enhance the core of the collection’s spirit purposefully on the route of personal expression for each and every individual. Among the meticulous tailoring of pure silk prints, cotton shirts and linen details, the collection further introduces the sense of a woman who can go anywhere and be unique on her own skin. The Yiorgos Eleftheriades SS22 collection confirms that the wearer is a dynamic cosmopolitan being who chooses to live in the now doing away with stereotypes and anachronous values. Instead, Yiorgos Eleftheriades once again made sure that the basis of the narrative underpinning the collection is decorated coolness, embellished effortlessness and true identity essence.